Group evaluation - Restoran Ming Chow

a) Group opinion & why you selected

b) Its classification of e-commerce by the nature of the transactions or interactions

The information on Ming Chow can be found from the largest social network, Facebook and also can be Google where a number of reviews is written on it by different kind of consumers, therefore it can be categorised as a partial e-commerce.
However, even though most information can be found online but Ming Chow Bak Kut Teh restaurant practices the brick and mortar model.
Ming Chow has been operating using the traditional commerce; it has a physical shop that opens every day from Monday to Friday and its operating hours is from 2.30 pm to 9.00 pm.
Ming Chow has continued to operate traditionally up until today.

c) Its business models

Since Ming Chow applies a brick and mortar model, they do not gain any benefits through e-commerce.
However, since the owner directly communicates with the customers, it helps them to be able to obtain the reviews on the taste of the food immediately on the spot.
When communication takes place between the customer and the owner, this can build up the loyalty of their customers as they feel that their comment and review is necessary and important for the shop.

d) Its basic approach used in marketing and advertising

The customers that are often seen in Ming Chow are either students, their loyal customers, tourists that passes by the restaurant as they are heading to Kampar or Kuala Lumpur or customers that found out about the restaurant online
Often, the customers that have tasted the food here would then post reviews on it in their blogs or using viral marketing.
The good service and good food that they provide has gotten people to recommend their restaurant in their blogs, Facebook, Twitter and most of the time, through the words of mouth or also viral blogging.
Besides, location based advertisement is also one of the advertising method that is used here.
Customers that came can check in and report their locations to other users or also known as geo social networking.
Plus, the food comes with an affordable price for the university student and as the population of the university student in Kampar is increasing, it also helps in Ming Chow’s restaurant business

e) Recommendations to improve businesses through e-commerce

When Ming Chow operates its business through social commerce, it would be easier for them to have access to their customers.
They should create an official website of their restaurant where consumers can obtain information about the menu.
It would also be a platform for customers to give their feedbacks on the quality of the food, taste and environment.
This would then help Ming Chow to improve their foods and services.
When Ming Chow enters the social commerce world, their market could reach other customers in other states or even globally through social network.
Hence, Ming Chow should invest in social commerce and social advertising such as placing an advertisement on paid-for-media space on social platforms but in a smaller scale such as blogs.

KAMPAR FOOD