Group Evaluation - Restoran Fook Kee
a) Your group opinion and why you selected
Group opinion:
The taste is different compare to those clayport chicken rice cook by gas stove.
The environment of the shop is clean and neat.
The workers are polite and kind.
Reason why selected:
Well-known and open business for many years
Price is also reasonable and affordable.
Location is good and easy to find without wasting time.
b) Its classification of e-commerce by the nature of the transactions or interactions.
Brick-and-mortar organization:
provide goods and services to its customers within a building or physical location (offline).
An old-economy organization, in other word that businesses operate in the traditional sense.
Example : grocery shops, retail shops and banks.[endif]
Restorant Fook Kee is under brick-and-mortal organization. [endif]
Customer will face-to-face ordered food with the owner of Restorant Fook Kee.
The owner does not sell the claypot chicken rice through online website.
c) Its business models
Key Partners - Raw food ingredients distributors
Key Activities - Clay Pot Chicken rice & Delivering food to the customers
Value proposition - Variety of choices, Custom, Reasonable price & Easy and fast ordering
Customer Relationships - Friendly service
Customer Segments - Local residents, University’s students & Tourists
Key Resources - Food recipe, Reputation & Experience and skill
Channels - Physical store
Cost Structure - Product input (ingredients), Equipment and facilitie & Operation cost
Revenue Stream - Product sale
d) Its basic approach used in marketing and advertising
Word of mouth, spread information by loyalty customer
Facebook pages, offer customer to comment and rating the foods and share to their friends.
Opinion leader, the blogger who which to promote Fook Kee’s foods for free and based on their real feeling toward the foods to describe the foods.
e) Recommendations to improve businesses through e-commerce
Smartphone application, the purpose of this apps is to track the empty seat in the restaurant and pre order the foods.
E payment, allow the customer to use their smart card and Google Wallet to pay the bill, this is more convenient and efficient.